PAWEŁ KOPCZYŃSKI

DESIGN & PROMOTION

EVERYTHING IS SIMPLE

The right relationships create solutions

 

OPEN UP TO CHANGE | CHANGE YOUR WORLD

PAWEŁ KOPCZYŃSKI | DESIGN & PROMOTION

 

GRAPHIC DESIGN

 

Designing an effective message, both in the off-line and for the Internet, is at the centre of my interest. Creativity is the result of a deep analysis of the given task and is not an end in itself. I'm involved personally in every project, regardless of its scale.

BRANDING

 

What makes the product attractive in the eyes of the recipient is not only its appearance. A properly developed brand visual communication strategy and its consistent implementation make the offer trust the recipient and distinguish it from the competition.

PACKAGING

 

The packaging is a story, and the role of the designer is to make the story engaging enough to make the buyer believe it. A properly designed user experience is a guarantee of commercial success.

POINT OF SALE

 

Out of all the points of contact between design and the market, points of sale are the place that requires special attention. That's is where the final tests are: the effectiveness of visual communication, brand personality and the attractiveness of the packaging. Appropriate sales support mechanisms and suggestive POS materials often become the key to commercial success.

Everything seems impossible to those

who don't try anything.

― Roald Amundsen ―

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