PAWEŁ KOPCZYŃSKI

DESIGN & PROMOTION

VISUAL COMMUNICATION

Everyone knows all about it...

 

BUT NOT EVERYTHING IS SO OBVIOUS.

 

VISUAL COMMUNICATION IS

NOT AN ADVERTISING.

 

 

Visual communication is not about packaging design, branding or designing for the Internet. Visual communication is the thought process that underpins all areas of design.

In my opinion, visual communication is a transparent medium in which all activities, aimed at building the right relationship between the product or service with the market, are suspended.

PAWEŁ KOPCZYŃSKI | DESIGN & PROMOTION

To live is to think.

― Cyceron ―

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